September-October 2005

 
2005-08-16
THE R FACTOR - The Importance of Branding in the Canadian Textile Industry

The concept of Branding is all about creating an image to which your customer will loyally adhere. The tangible benefits of a well-managed brand campaign can be phenomenal. Branding can help differentiate your products from those of your competitors, position your company as a credible player in the market, convey quality assets to your products and company, reassure and comfort your customers, stimulate repeat buying, increase profit margins, tighten your control over the distribution channel and even create company equity through brand value.
Full Article (pdf)
 
2005-08-16
TEXEL INC - Architects and Manufacturers of Filters and Other Technical Nonwovens

Formerly associated with the production of felt only, the name Texel dates back to 1967, a time when the company belonged to the Chassé family of Beauce. During the mid 1980s, ADS (Angers, Drouin, Simard), a cabinet of consulting engineers, acquired the non-woven materials manufacturer. ADS purchased other fabrication enterprises whose factories manufactured composite material parts. Soon, ADS chose to dispense with its consulting engineers section, and eventually, the company decided to concentrate solely on technical non-woven textiles and the integration of vertical production.
Full Article (pdf)
  2005-10-26
MAINTENANCE MANAGEMENT: Expense or Investment?

It is surprising to see companies investing hundreds of thousands of dollars in new equipment and not maintaining it. Despite current technological advances, manufacturing companies continue to manage maintenance on a corrective basis. Why? Executives find it difficult to see how money spent on maintenance is an investment.


Full Article (pdf)



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